·         Contact the Marketing Department at Midpoint Trade books to select the appropriate marketing plan for your book.

·         Author Events are usually booked at least 3 months in advance. Don't overbook in one geographical location.

·         Midpoint will work with the bookseller to make sure they order adequate stock for your event.  Ultimately it will be up to the store to agree upon a quantity and submit their purchase order.

·         List the event on your own website. Contact local newspapers to promote your event if the store does not.

·         Each store organizes an author event differently. Some stores will be willing to print fliers, place newspaper ads and advertise. Always ask before you agree to let the store do any promoting. There may be a charge. If what the store is doing is not adequate it is up to you to promote yourself.

·         It is required that you bring your own following of 20-30 people. Gather family, friends and acquaintances and invite them to your event, even if the event has been heavily advertised and publicized.

·         If you don't sell every copy, ask the bookseller first if it is ok to sign the remaining stock. Signed books do well over the holidays, even if you don't have an official author event.

·         Please call or email James Fischer @ 212-727-0190 or james@midpointtrade.com to let Midpoint know how your event goes!  Feedback helps us service you better.